#9 A NEED to defend
People want to be TOLD what to do. People want to be TOLD what to think.
The more specific the information is articulated, the more comfortable they are with the information being expressed to them.
They are more comfortable because now there is no NEED to think.
There is no NEED to go and do research.
There is no NEED to be aware of your surroundings. The work has already been done for them.
What now ensues is a NEED to defend what they are doing and who told them to do it.